Live action, puppetry and anime inpired graphics collide in a Fuggler grooming show gone wildly off script.
The Challenge
Create our third short-form format for the Fuggler brand to skew younger, at kids. All whilst foregrounding absurdity, chaos and digitally native creator-styled delivery.
Our Approach
Fluff Up Your Fuggler follows Frank (played by Joe Tasker), a cheerful professional groomer with the world’s strangest clients: Fugglers. Each episode invites viewers into Frank’s grooming studio, where brushes, scissors, and good intentions are no match for Fugglers' extreme responses and bodily fluids. Yes, we know you can do a lot with CGI these days, but we had a lot of fun with classic, manual SFX in this one.
- 10 YouTube-ready comedy episodes hosted by Joe Tasker.
- Expanding the Fuggler digital slate with vlogger charm & absurd puppetry.
- Anime influenced on-screen graphics.
- 3.3 million + views on TikTok.
Behind the Scenes
We spent a good deal of time on this shoot creating manual special effects: urine, vomit, slime and explosive fur were all part of our experimental processes!
Want to connect your brand with young people on their own terms?
We craft branded stories that feel native, not forced, connecting through genuine fun and creativity.