Mockumentary-style YouTube series where workplace comedy meetings Fuggler-fuelled chaos.
The Challenge
Launch a fresh, digital-first ensemble comedy series to introduce the wild world of the Fuggler toys to a new audience of kidults on YouTube and other social video platforms and blend brand storytelling with YouTube native humour.
Our Approach
Inspired by the iconic mockumentary shows such as The Office, we created Fuggler Business, a deadpan series set inside the fictional consultancy, Mediocre Metrical Solutions. Each episode dives into the team’s increasingly unhinged attempts to integrate Fugglers into a normal workplace. (Spoiler: it’s not going well.) Features a mix of live action, puppetry and 2D animation.
- Digital-first storytelling to expand the Fuggler world.
- 10 bite-sized episodes designed to build a YouTube audience.
- Innovative mixed media pipeline utlising puppetry and simple animation.
Behind the Scenes
When filming Fuggler Business we were lucky enough to have the perfect location - our own studio in New England House. It's uncanny how similar the building looks in the opening credits to the one in The Office TV series.
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