A mini episode and animated music video celebrating friendship and musical performance.
The Challenge
Appeal to preschoolers with a compelling earworm available in 3 different languages and build on the world of Lalalinos with a music driven story that builds character connection.
Our Approach
Friendaloo Day follows the Lalalinos - Scout, Akio, and Cosmo - as they prepare for a big performance of their uplifting song Let's Make Harmony. Created for the marketing team at Tonies, the video captures a spirit of celebration, teamwork, and joy, all set against the colourful backdrop of the band's home town, Bumbaloo. The project enabled us to build on our established expertise in animating to music, making use of our full Toonboom Harmony 2D pipeline for short-form.
- Builds out the Lalalinos world with heart, music and visual richness, in order to reach a new audience on Youtube.
- A strong showcase for our children's music and digital content expertise.
- Released in three languages for interactional preschool audiences.
Behind the Scenes
The team at Tonies produced this fun behind the scenes video featuring some of our animation work, as well as the wider Lalalinos team.
Want your content to have serious earworm energy?
We craft unforgettable songs and music-driven videos that keep young audiences coming back.